Our team makes hundreds of direct cold and warm calls during the listing process, prioritizing the most likely buyers for the asset. Our proprietary Paire software analyzes investor behavior, deal-level metrics, and market data to generate a tailored contact list for each specific listing. Our direct outreach methods allow us to be more efficient and to reach the best buyers faster.
In order to maximize listing exposure, we employ a suite of high-powered digital marketing services, including direct marketing, a custom website, and an extensive social media campaign. By utilizing advanced data mining tools, we are able to build the most thorough, accurate investor database in the market by getting to the principals behind shell corporations and LLCs.
Quantitative Analysis & Valuation
We pride ourselves on always taking it the additional steps in our analysis of a property, allowing us to exceed pricing expectations the majority of the time. This is accomplished by aggregating financial and market data points and analyzing them using a series of business intelligence and analytical tools, giving us a unique ability to identify underlying opportunities to push higher pricing to potential buyers.
Predictive Analytics & Data Mining
At Edge, we are believers in the power of data to reach the best possible conclusion; as such, we employ a number of predictive tools and data mining platforms. We use these tools for various tasks, including predicting and projecting market performance, analyzing comparable data, highlighting inefficiencies at a property to present it as a value-add to buyers, and aggregating accurate contact information with the help of a web crawler.